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How to Make Money on TikTok

 

How to Make Money on TikTok



For example, London-based economist Tom Hartmann estimated in a Medium article that TikTok creators with 100,000 followers earn about $500 to $2,000 for sponsored videos. Doing the math, that could mean that top TikTok creators make somewhere between $50,000 and $150,000 for sponsored posts. 

Another way to estimate earnings is by reviewing figures released by marketing agencies. TalentX Entertainment, an influencer agency, estimates they charge brands between $0.01 to $0.02 per video view on TikTok. 

Then there’s TikTok’s creator’s fund — which they hope will encourage creators to make content full-time through the platform. It hasn’t released any information on what a full-time income might look like, but the idea is that it’d be substantial enough that creators don’t have to work other jobs. 

Making Money on TikTok vs. Instagram and YouTube 

YouTube pays creators a sum based on advertising dollars made by the platform from creator videos. TikTok, however, doesn’t have a specific equation for how creators are paid, making it more like Instagram. TikTok and Instagram allow creators to get paid by brands for creating sponsored content. 

For some creators, this could create a barrier to getting paid — you need to establish a relationship with brands and convince them your content is worth their money. If you need to make money fast, the process of monetizing your following by establishing an audience and connecting with brands might take too long for you. 

Other creators feel this strategy opens doors, as it allows them to eventually maximize earnings with any businesses that are interested. 


TikTokInstagramYouTube
Active Monthly Users (Worldwide)Nearly 700 millionMore than 1 billionMore than 2 billion
Monetization OptionsProduct salesBrand partnershipsTikTok Creator’s FundHost a livestreamProduct salesBrand partnershipsAd money as a YouTube PartnerProduct salesBrand partnershipsChannel memberships
Barriers of EntryNeed a smartphoneNeed relationships with brandsNeed a smartphoneNeed relationships with brandsCould need graphic design or photo editing knowledge to succeedNeed a smartphoneTypically, high-production videos perform better. Might need audio or lighting equipment.

Using TikTok as a Side Hustle 

TikTok is gaining popularity and will continue to have more lucrative monetization opportunities as the app evolves. If you’re willing to put in the work to build your audience you could end up reaping financial rewards. 

This platform might be best for creative people who want to earn money on social media without investing the time and high production value that platforms, like YouTube and Instagram, typically require. That said, to succeed on TikTok you’ll need a solid understanding of the platform’s nuances and its culture, which can also be a major time investment.

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